About Us

Sente launched in 2007 during one of the most tumultuous times in the history of mortgage lending. While many companies were closing their doors, we launched with a different name and a different model.

Since its inception, Sente Mortgage had a vision to be a different kind of mortgage company - not just a place for mortgages, but a place to create financial possibility. In fact, it is one of the reasons the company is named Sente.

The name Sente comes from a term used in the ancient strategy game Go and represents the winning position on the Go board. We adopted the term Sente as the name for the company as a metaphor for helping people “win at their financial game” or, better said, create a strong financial situation. This concept eventually formed the foundation for our company’s purpose, “We Create Financial Possibility.”

Sente’s owners believed they could build a mortgage company that was purpose-driven, relationship-based, and ethically grounded. Sente not only survived, but thrived during this chaotic time because we started fresh and were able to predict what the mortgage landscape would look like in the coming years.  Because of this, the company is grounded in its core values, and focused on high ethics and creating a 5-star experience for our customers, our partners, and our employees.

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Sente Mortgage has received hundreds of five-star reviews for it's exemplary service and support.

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Our Purpose

As a purpose-driven company, Sente Mortgage exists to strengthen the financial foundation of families, communities, and our country by putting people in control of their financial futures.

More About Sente

Sente Mortgage
901 S. Mopac
Building IV, Suite 125
Austin, TX 78746

(512) 637-9900
(512) 637-9901 (fax)

Other Sente Locations

Our Leadership

Tom Rhodes

CEO

Tom entered the mortgage industry as managing partner for the Austin branch of the Houston-based Milestone Residential Mortgage. Upon Milestone’s decision to dissolve their Austin branch, Tom and a select group of individuals in the office formed Sente Mortgage. In June of 2007, Tom transitioned from managing partner with Milestone to President and CEO of Sente Mortgage.

Led by Tom, Sente Mortgage has made a commitment to education and training by investing in their mortgage bankers. Together with the practice of building their sphere of influence, Sente helps each mortgage banker build his or her expert identity.

Dayna McElreath

Senior Vice President of Production

Dayna oversees production and operations companywide. Dayna started in the mortgage business in 1987, and after working as a top producer in the industry, she was hired to create a mortgage division for a community bank. As president of the mortgage division, she grew the staff from two to 150 employees and oversaw production of $600 million annually, as well as the Fannie Mae servicing portfolio and construction department.

This past year, Dayna was appointed to the Texas Mortgage Bankers Association Board of Directors. In addition, she is actively involved, both at Sente Mortgage as well as within the industry, with educating colleagues on the TRID disclosure changes.

Kelly White

Vice President of Strategic Growth

Kelly White is a certified business professional and has built a national identity as an entrepreneur, master trainer, business coach, mentor, advisor, role model and leader.  She has over 20 years of executive level experience and accomplishments in the real estate and mortgage industries.

Previously, as Director of Talent Attraction for Better Homes & Garden Real Estate, she drove and supported individual franchisees growth through the attraction and retention of both newly licensed and experienced Real Estate Agents.  She led the national talent attraction platform, lead generation programs, and was the subject matter expert on talent attraction and retention practices for the entire BHGRE system. During her tenure, she doubled net agent count in twelve months and was honored as #14 of the ELearning 100 Award for the Talent Attraction system and strategy she designed and implemented.

Before joining BHGRE, she was the COO of the nationally recognized GoodLife Realty in Austin, TX.  In her role as COO, she was responsible for all brokerage operations including recruiting and retention.  During her tenure, they received the 2010 Inman Award and were recognized as the “most innovative brokerage” in North America.

 

Mary Weaver

Minister of Culture

Mary drives marketing and learning at Sente. The daily pursuit of marketing excellence is what gives our Mortgage Bankers a distinct advantage over their competitors. The learning provides a foundation for continual increases in business. Mary has an extensive background in marketing, education, and training. She has owned a learning business that grew into a national franchise system with 110 locations.

 

Dana Canada

Vice President, Finance

Dana joined Sente Mortgage in November of 2011 and is responsible for Sente’s financial operations and reporting. Dana started out specializing in taxes and then transitioned to a controller position, next to CFO, and ultimately to CFO-level consulting. Her career experience allows her to successfully initiate or systemize the business practices necessary for growing organizations. Dana received her degree in accounting from the Red McCombs School of Business at the University of Texas at Austin.

Brent Johnson

Vice President of Operations

Brent brings over 15 years experience as leading mortgage operations executive to the table. Since joining us in 2015, his group played a critical role in successfully rolling out TRID without disruption, and has streamlined many of our processes -- from processing and underwriting to closing, compliance and IT -- all to ensure a 5-Star customer experiences for all our clients.

Brent’s career has ranged from running his own mortgage company to playing an important role on the leadership team at USAA. As the Director of Underwriting Solutions at USAA, Brent lead the group that was responsible for training, communication, and processes for a team of 300 underwriters, while focusing on implementing solutions to streamline their mortgage process. Now he employs those specialized skills for us.

Originally from Chicago, Brent is a gleeful Texas transplant. He lives in Boerne with his wife Heather, and son Connor, and is an active little league baseball coach. In his free time, Brent enjoys his time volunteering at the local humane society.